MUDO CONCEPT

Mudo Concept Maslak, the new store of Mudo Concept, which has been serving the industry for many years with its experience, was put into service at the end of 2018, where thousands of distinguished products are exhibited together.

The lighting design consultancy of the Mudo Concept Maslak project, with its extraordinary merchandising concept for displaying furniture and home decoration products, was made by “NA LightStyle”. The lighting design for the store, which aims to provide a unique "shopping experience" to its visitors with living spaces created in 23 different styles, was also carefully created.

Maslak Mudo Concept, Turkey's largest concept store with its distinctive concept, wide product range, and 6500 square meter interior space, is located in Giz2000 Plaza. Mudo Concept Maslak Store, which was created by bringing together the terrace, art gallery, florist, cafe/restaurant inside, and many areas with different functions, is also a living complex.

All the coverings of the existing building were removed and the architectural spaces were reconstructed by going down to the structural layer. The entrance area, which has transparent facades of two floors, welcomes the user with a cafe, florist, and bookstore. Since each unit is located in the space with an integrated lighting solution according to its own sales department design, general lighting in this section is provided with linear, pendant profiles that give diffuse and direct-indirect light in accordance with the industrial and linearity of the space. The place, which can benefit from sunlight throughout the day, is illuminated by technical luminaires when the weather is off and after sunset. In the terrace section, which is accessed from the entrance area, industrial-style decorative appliqués placed on the columns are used.

When you go inside from the entrance area, the wooden staircase connecting the three floors greets the user. This area is also the point with the widest perspective in the entire space, with a height of 9.5 meters. In order to feel the effect of rising and to emphasize the size of the staircase, interlocking rectangular stalactites are hung at equal heights from each other, with the smallest being below. The rhythm of the cassette ceiling was used as a guide in creating the form of the stalactites.

Since the 3-story section where the products are exhibited receives the minimum amount of daylight from the narrow vertical windows on only one facade, electrical lighting is designed to be used throughout the day. In order to bring more daylight to the floors, the floors were cut from 3 different points and vertical skylights were created. The furniture display section, which is divided into three floors by dividing the upper floor into two with metal construction, has a flexible layout that can change every season. A concept that is open to change has been developed by keeping flexibility in the lighting design setup. Square-shaped opal fixtures placed inside the cassettes of the first and third floor reinforced concrete cassette slabs form a homogeneous base for lighting. Since the ceilings are low, the light hidden inside the cassettes provides a feeling of sunlight by tearing the floor at certain points when the space is viewed from a wide-angle. A sufficient level of illumination has been achieved for the circulation routes between the living and exhibition areas with the lighting placed randomly in a certain mathematical order. Rail spots are directed to the rails, which are placed on the cassette beams as two jumps, to ensure that every concept space and exhibition unit is illuminated. Since the ceiling is lower in the newly added metal-constructed mezzanine floor, the ceiling is indirectly illuminated with linear profiles placed on the I beams and the feeling of flatness is eliminated. The light that hits the metal ceiling has taken on the task of general lighting on the other floors. The products were also illuminated pointwise by rail-mounted spotlights placed on metal beams in a hopping pattern.

There are installations designed using furniture of different scales and forms on the vertical skylights and entrance stairs. By the general concept, each of them has been handled individually and a different dimension has been gained with light. The first installation, which resembles a spine by placing white chairs on top of each other in an "S" form, is located at the entrance of the stairs and is three floors high. The linear profiles, which can change the light color, placed under each chair, have created the separation of the chairs from each other, revealing them in layers. The other installation, consisting of a sitting area fixed on the wall, which changes the perception of the plane, is painted with the same material as the surface, and the perception of size is limited. Instead of visible lighting, the light sources are hidden under the furniture so that the form of the piece on the surface is revealed. In another installation, in which half-open boxes hang in space, it is as important to illuminate the objects as to obtain a striking image. Lighted frames were created with the linear recessed luminaire placed in the middle of the boxes with two open sides, and the object displayed in the middle was illuminated from all four sides with this light. In boxes with only one surface open, the background is illuminated with linear profiles hidden in the upper and lower sections, revealing the negative of the objects. The final installation, which emerged by hanging carpets of various sizes on metal profiles at different heights, was illuminated from top to bottom by linear projectors hidden in a specially designed metal piece in the upper part where the carpets are hung. Pillows placed on top of each other are illuminated by a narrow-angle spot placed on the tip of a specially designed metal piece. Since this area is located at the innermost point of the store, it can benefit from the minimum amount of daylight. Products that illuminate carpets and pillows also provide a strong light effect under the space.

The terrace area, which can be accessed from the third floor by stairs and elevator, has a wide area that can host events to be held from time to time as well as exhibiting outdoor products. The shading area, which consists of wooden carriers in the middle, is illuminated by an indirect light with projectors placed at the bottom of the columns facing upwards. Centennial olive trees in one-meter pots are illuminated by piled grass spots placed in pots. Linear profiles are hidden in the flower bed on the parapet that surrounds the entire area so that the front surface of the plants is illuminated.

The gallery, which is accessed via a staircase from the second floor, is intended to host temporary exhibitions. Flexible lighting that can adapt to different exhibitions has been designed in the gallery section as well as in the furniture areas. The rails, which are placed to follow the traces of the cassette ceiling, are arranged in such a way that they can illuminate the objects located both on the wall and in the middle. The angles can be adjusted with the filters placed in front of the selected rail spots. Thus, the desired flexibility is provided for the next exhibitions, both in the layout and in the lighting elements.

Aiming to be one of the seven important concept stores in the world in its field, Maslak Mudo Concept promises its visitors an enjoyable experience beyond home-furniture shopping, where they can spend time at any time of the day.